04 · Content

Feed

Feed adapts the same core content for your website, newsletter and social channels.

A good fit when

The same topic is rewritten by hand for every channel.

The interface is focused on this one workflow. Your other systems can stay as they are.

Write the core content once and keep the source visible throughout.

Length, structure and opening adapt to the selected channel.

Your company's vocabulary and way of speaking stay consistent.

Person and tool

Feed helps adapt the same core content for different channels. The topic, viewpoint and final decision stay with your company.

This image represents the prototype's visual direction and is not a customer case.

Frequently asked questions

Does Feed publish content automatically?

The first version focuses on preparing text. Publishing integrations are evaluated separately.

Can the tone be adjusted?

Yes. Your company's example texts and word choices provide the starting point.

Does Feed replace content planning?

No. It speeds up formatting, but the topic, viewpoint and responsibility for the content stay with your company.